What can and can't one learn from just reading books about marketing?

Virgilio Echter: From just reading books about marketing, one can:1. Understand why they must have marketing mindset for their life, business, career, etc.2. Know what career path can be pursued in marketing field.3. Have logical framework to make decision regarding marketing issues. But can't:1. Experience the true dilemma when he/she should make a marketing decision in the real world.2. Practice negotiation skills to persuade people to buy his/her products (goods, ideas, etc.) Marketing's must read:1. Definition & background of marketing.2. Segmentation, targeting, positioning, differentitation.3. 4P (product, price, place, promotion) for goods + 3P (people, physical evidence, process) for services.4. Career paths of marketing (for people who want to pursue career).5. The others depend on your interest after reading the first 4 topics, for example: marketing strategy, relationship marketing, brand management, advertising, selling, marketing plan, marketing research, i! nternet marketing, global marketing, etc....Show more